Page 5 - Sample Business Plan 2

Company Value Proposition Unique patent- pending technology Premium- Single-serve Unique positon of brand drink design for value proposition options cold drinks Carbonated Affordable and non- carbonated pricing Market Opportunity As the economy continues to improve, per capita disposable income will continue to rise. Means that households will be more likely and willing to spend money on luxury and convenience items, such as the Company’s product. Relevant 2014 production industry revenues by category: Small Appliances $3.1 billion Carbonated Drinks $19.5 billion Juice $23.6 billion Coffee $11.0 billion Tea $1.7 billion Functional Drinks $29.6 billion Syrups and Flavorings $9.7 billion Confidential Page 5 of 23