Page 4 - Sample Business Plan 2

Executive Summary Company Introduction The Company is a New Jersey-based Limited Liability Company founded in 2011 Single-serve cold as the manufacturer of a revolutionary new dispensing appliance. With over beverage machine three years of development culminating in the latest patent-pending technology, the Company will change the way people buy and consume cold beverages. The Company presents an all-in-one solution for virtually all cold beverage needs in a Carbonated and household. The innovative new technology can be used to create single-serve non-carbonated cold beverages in a variety of carbonated or non-carbonated drinks, such as alternatives sodas, soft drinks, iced teas, functional drinks, iced coffees, and juices. Currently, the average American consumed 44.7 gallons of soft drinks per year, in addition to the non-soft drink consumption. One of the key underlying strategies for the Company is the use of name-brand Name brand flavor pouches. Currently, all competitors utilize generic brands and flavors that flavors offered do not match the iconic taste of consumers’ favorite brands. By engaging in strategic partnerships with these brands, combined with first-to-market advantage, the Company will quickly separate itself from existing competition. The Company is seeking to raise an initial round of $725 thousand in Funding Needed equity financing for additional research and development, device tooling, product development, web design, marketing, and G&A expenses. The second round of $3 million will be for general marketplace production and launch. Background and Value Proposition The Company was founded by John Doe as a New Jersey LLC in 2011. The product Experienced has been developed as an essential appliance for all consumers across the nation. management Cold beverages such as sodas, juices, and sports drinks dominate American households and are extremely cumbersome to stock, as well as expensive to Innovative solution purchase. While Keurig solves the single-serve beverage problem for hot beverages such as coffee, there is currently no appliance on the market that does the same for cold beverages. Confidential Page 4 of 23