Page 2 - Sample Business Plan 2

Table of Contents Business Plan Overview ............................................................................................................................... 3 Executive Summary ...................................................................................................................................... 4 Company Introduction .............................................................................................................................. 4 Background and Value Proposition ........................................................................................................... 4 Market Opportunity .................................................................................................................................. 5 Competitive Advantage............................................................................................................................. 7 Investment Merits ..................................................................................................................................... 7 Financial Summary .................................................................................................................................... 8 Sources & Uses .......................................................................................................................................... 8 Financial Ratios ......................................................................................................................................... 8 Timeline and Milestones ........................................................................................................................... 9 S.W.O.T. Analysis ....................................................................................................................................... 9 Execution Strategy ..................................................................................................................................... 10 Business Development and Marketing ...................................................................................................... 11 Business Development Overview ........................................................................................................... 11 Distribution Channels .............................................................................................................................. 11 Brand Development ................................................................................................................................ 12 Viral Marketing Campaigns ..................................................................................................................... 12 Affiliate Programs ................................................................................................................................... 12 Strategic Partnerships ............................................................................................................................. 13 Internet Marketing and Advertising........................................................................................................ 13 Operations .................................................................................................................................................. 14 Organizational Chart ............................................................................................................................... 14 Product Sourcing ..................................................................................................................................... 14 Logistics: Inventory/Shipping/Brand Development ................................................................................ 15 Administration ........................................................................................................................................ 15 Legal and Accounting .............................................................................................................................. 15 Management Summary.............................................................................................................................. 16 Financial Highlights .................................................................................................................................... 17 Management’s Discussion and Analysis ................................................................................................. 17 Appendix ..................................................................................................................................................... 21 Confidential Page 2 of 23