Page 2 - NTIT Solutions, LLC: “Go Locker”

Table of Contents I. Executive Summary ................................................................................................................................ 4 A. Company Introduction ..................................................................................................................... 4 B. Background and Value Proposition ................................................................................................. 5 C. Competitive Advantage ................................................................................................................... 6 D. Investment Merits ............................................................................................................................ 6 E. Financial Summary ........................................................................................................................... 7 F. Sources & Uses ................................................................................................................................. 8 G. Timeline & Milestones ..................................................................................................................... 9 H. S.W.O.T. Analysis ........................................................................................................................... 10 II. Execution Strategy ................................................................................................................................ 11 A. Overview ........................................................................................................................................ 11 B. Exit Strategy ................................................................................................................................... 11 III. Product Description .............................................................................................................................. 12 A. Device Overview ............................................................................................................................ 12 B. Roller-Ball Technology ................................................................................................................... 12 C. Hand and Foot Straps ..................................................................................................................... 13 D. Nutrition ......................................................................................................................................... 13 IV. Market Opportunity Analysis ............................................................................................................... 14 A. Disposable Income ......................................................................................................................... 14 B. Health Expenditures ....................................................................................................................... 15 C. Sports Participation by Generation................................................................................................ 15 D. Fitness DVD Industry ...................................................................................................................... 16 E. Household Exercise Equipment Sales ............................................................................................ 17 F. Household Exercise Equipment Products’ Market Share .............................................................. 17 G. Abdominal Workout Machine/Product Sales ................................................................................ 18 H. Abdominal Machine Use ................................................................................................................ 19 V. Competition Analysis ............................................................................................................................ 20 VI. Business Development and Marketing ................................................................................................. 21 A. Distribution Channels ..................................................................................................................... 21