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B. Brand Development ....................................................................................................................... 22 C. Viral Marketing Campaigns ............................................................................................................ 23 VII. Operations ............................................................................................................................................ 28 A. Organizational Chart ...................................................................................................................... 28 B. Logistics: Inventory / Shipping / Distribution ................................................................................ 28 C. Administration, Legal and Accounting ........................................................................................... 28 VIII. Management Summary ........................................................................................................................ 29 IX. Financial Highlights ............................................................................................................................... 30 X. Appendix ............................................................................................................................................... 36 A. Financial Model ............................................................................................................................. 36 B. Financial Terms and Abbreviations Glossary ................................................................................. 42
